Don’t get distracted. Never tell yourself that you need to be the biggest brand in the whole world. Start by working on what you need at the present moment and then what you need to do tomorrow. So, set yourself manageable targets. In the age of transparency, honesty, and generosity, even in the form of an apology, generate goodwill. Do not focus on numbers. Focus on doing what you do best. It’s about building a community who want to visit your site every day because you create value and offer expertise. My advice is to focus on the importance of forging a long-term relationship, whether with colleagues, partners, or customers. It is often easy to get caught up in short-term decisions.